30-Second Networking Pitch Examples That Help People Understand, Remember and Refer Your Business

You've got 30 seconds.

Everyone is looking at you.

And you've somehow got to explain:

Who you are.

What your business does.

Who you help.

Why somebody should use you.

And who you'd like to meet.

No pressure then.

If you attend business networking meetings, you've probably heard hundreds of 30-second introductions.

Some immediately make sense.

Others contain so much information that by the time the person sits down, you're thinking:

“What was it they actually did?”

A good 30-second networking pitch doesn't need to explain your entire business.

It needs to give the people listening enough information to:

Understand you.

Remember you.

And ideally:

Recognise somebody they could introduce to you.

Below you'll find a simple formula and practical 30-second networking pitch examples for small businesses that you can adapt to your own networking meetings.

What Should You Say in a 30-Second Networking Pitch?

A simple structure is:

1. Who are you?

2. Who do you help?

3. What problem do you solve?

4. What should people listen for?

5. What introduction do you want?

In other words:

NAME + CUSTOMER + PROBLEM + REFERRAL TRIGGER + ASK

For example:

“I'm Kim Wheatley, a business coach and mentor. I work with established SME owners who are incredibly busy but frustrated that they aren't making enough profit for the amount of work they're doing. If you hear a business owner saying, ‘We're busier than ever but there's never enough money left,’ that's a good introduction for me. I'm Kim Wheatley.”

That's enough.

Your 30-Second Pitch Isn't Your Life Story

You've only got 30 seconds.

You don't need to explain:

• When the business started.
• Every qualification.
• Every service.
• Every type of customer.
• Every location you cover.
• Your entire career history.

Those things may be relevant later.

Your immediate objective is to answer:

“Who should I introduce to this person?”

If the listener can answer that, your networking pitch has done an important part of its job.

Don't Try to Sell to Everyone in the Room

This is one of the biggest shifts you can make.

Imagine 25 business owners are listening.

Perhaps none of them currently needs your service.

That doesn't mean there isn't an opportunity.

Each of those 25 people has:

• Customers.
• Suppliers.
• Friends.
• Business contacts.
• LinkedIn connections.
• Professional relationships.

Instead of only speaking to the 25 people in front of you, you're potentially speaking to the network behind them.

Your pitch should therefore make you easier to refer.

Give People Something to Listen For

Instead of:

“I help businesses improve profitability.”

try:

“If you hear a business owner saying, ‘We're incredibly busy but there never seems to be enough profit,’ that's a good introduction for me.”

That's a referral trigger.

It gives the listener a phrase or situation to recognise.

This can be much easier to remember than a service description.

30-Second Networking Pitch Template

Use this as your starting point:

“I'm [NAME] from [BUSINESS].

I help [TYPE OF CUSTOMER] who are struggling with [SPECIFIC PROBLEM].

We help them [OUTCOME].

So if you hear someone saying [REFERRAL TRIGGER], I'd really appreciate an introduction.

I'm [NAME] from [BUSINESS].”

You don't have to follow the wording exactly.

Make it sound natural.

30-Second Networking Pitch Example – Business Coach

“I'm Kim Wheatley, business coach and mentor. I work with established SME owners who are growing but finding that every decision still comes back to them. I help them improve delegation, accountability and the way the business operates. If you hear an owner saying, ‘My staff won't make a decision without me,’ that's a good introduction for me. I'm Kim Wheatley.”

Referral trigger:

“My staff won't make a decision without me.”

Business Coach Example – Profitability

“I'm Kim Wheatley, business coach and mentor. I help established SME owners who are generating good turnover but aren't seeing enough profit at the end of it. If you hear a business owner saying, ‘We're busier than ever but not making enough money,’ that's exactly the type of conversation I'd like to have. I'm Kim Wheatley.”

Referral trigger:

“We're busy but not making enough money.”

Business Coach Example – Working Too Many Hours

“I'm Kim Wheatley. I work with SME owners whose businesses have grown but who are still working far too many hours because everything depends on them. If you hear an owner saying, ‘I can't even take a holiday without constantly checking my phone,’ I'd appreciate an introduction. I'm Kim Wheatley, business coach and mentor.”

Referral trigger:

“I can't take a holiday.”

Business Coach Example – Sales

“I'm Kim Wheatley, business coach and mentor. I help SME owners improve areas including sales and business growth. This week, I'm particularly looking for owners who are generating enquiries but aren't converting enough of them into customers. If you hear someone saying, ‘We're getting leads but nobody seems to buy,’ that's a good introduction for me.”

Referral trigger:

“We're getting leads but nobody seems to buy.”

Business Coach Example – Staff

“I'm Kim Wheatley. I work with SME owners who have built a team but still find themselves solving everybody else's problems. If you hear a business owner saying, ‘My employees bring everything to me instead of sorting it themselves,’ I'd love an introduction. I'm Kim Wheatley, business coach and mentor.”

Referral trigger:

“My employees bring everything to me.”

30-Second Networking Pitch Example – Accountant

“I'm David from ABC Accountants. We work with established small businesses that want more than somebody who simply files their accounts once a year. If you hear a business owner saying, ‘I know we're making money but I don't really understand the numbers,’ that's a good introduction for me. I'm David from ABC Accountants.”

Referral trigger:

“I don't understand my numbers.”

Accountant Example – Tax

“I'm David from ABC Accountants. We help business owners understand their finances and plan ahead rather than discovering their tax position at the last minute. If you hear someone saying, ‘I've got no idea what my tax bill is going to be,’ I'd really appreciate an introduction.”

30-Second Networking Pitch Example – Bookkeeper

“I'm Sarah from ABC Bookkeeping. We help busy small-business owners who are spending evenings and weekends trying to keep their books up to date. If you hear somebody saying, ‘I've got months of receipts and invoices to sort out,’ that's a great introduction for me.”

Referral trigger:

“I'm behind with my bookkeeping.”

30-Second Networking Pitch Example – HR Consultant

“I'm Jane from ABC HR. We help small businesses that employ people but don't have their own internal HR department. If you hear a business owner saying, ‘I've got a problem with an employee and I don't know what to do next,’ that's a conversation we'd be happy to help with.”

Referral trigger:

“I've got a problem employee.”

HR Consultant Example – Recruitment

“I'm Jane from ABC HR. We help growing businesses put the right people processes in place. This week, listen for the business owner saying, ‘We're recruiting more staff but we've got no proper contracts or HR processes.’ If you hear that, I'd appreciate an introduction.”

30-Second Networking Pitch Example – Virtual Assistant

“I'm Emma from ABC Virtual Assistance. I work with busy business owners who are spending too much time on admin instead of customers and growth. If you hear somebody saying, ‘My inbox is out of control and I'm drowning in admin,’ that's a good introduction for me.”

Referral trigger:

“I'm drowning in admin.”

30-Second Networking Pitch Example – Website Designer

“I'm James from ABC Web Design. We help established businesses whose websites look okay but aren't generating enough enquiries. If you hear a business owner saying, ‘We've got a website but nobody ever contacts us through it,’ I'd really appreciate an introduction.”

Referral trigger:

“Our website doesn't generate enquiries.”

Website Designer Example – Old Website

“I'm James from ABC Web Design. We design websites for small businesses that have outgrown their current online presence. If you hear someone saying, ‘I'm embarrassed to send customers to our website because it looks ten years old,’ please introduce us.”

30-Second Networking Pitch Example – SEO Consultant

“I'm Sarah from ABC SEO. We help businesses that have a good website but aren't being found by potential customers on Google. If you hear someone saying, ‘Our competitors always appear above us in Google,’ that's a good introduction for me.”

Referral trigger:

“Our competitors rank above us on Google.”

30-Second Networking Pitch Example – Social Media Company

“I'm Laura from ABC Social Media. We help small businesses that know they should be using social media but struggle to post consistently or generate results from it. If you hear a business owner saying, ‘I never know what to post,’ I'd love an introduction.”

Referral trigger:

“I never know what to post.”

30-Second Networking Pitch Example – Marketing Consultant

“I'm Paul from ABC Marketing. I help established SMEs that are spending money on marketing but aren't sure what's actually generating customers. If you hear somebody saying, ‘We're doing loads of marketing but I've no idea what's working,’ that's a good introduction for me.”

Referral trigger:

“I don't know which marketing is working.”

30-Second Networking Pitch Example – Electrician

“I'm Steve from ABC Electrical. We provide electrical services to commercial property owners and managing agents across Essex. If you hear someone saying, ‘We need a reliable electrician who actually turns up when promised,’ I'd appreciate an introduction.”

Referral trigger:

“We need a reliable electrician.”

Electrician Example – Landlords

“I'm Steve from ABC Electrical. This week, I'd particularly like introductions to landlords and managing agents who need a dependable electrician for ongoing property maintenance. If you know somebody managing multiple properties across Essex, I'd be happy to speak to them.”

30-Second Networking Pitch Example – Builder

“I'm John from ABC Building. We work with homeowners planning extensions and major renovations across Essex. If you hear someone saying, ‘We love our house but we've run out of space,’ that's a great conversation for us.”

Referral trigger:

“We've run out of space.”

30-Second Networking Pitch Example – Plumber

“I'm Mark from ABC Plumbing. We help homeowners and landlords with plumbing problems across Essex. If you hear somebody saying, ‘We've got a leak and can't get a reliable plumber to come out,’ that's a good introduction for me.”

30-Second Networking Pitch Example – Heating Engineer

“I'm Paul from ABC Heating. We help homeowners whose heating systems are unreliable, inefficient or constantly breaking down. If you hear someone saying, ‘The boiler keeps playing up and I think it's time to replace it,’ I'd appreciate an introduction.”

30-Second Networking Pitch Example – Air Conditioning Company

“I'm James from ABC Air Conditioning. We install and maintain air conditioning for offices and commercial premises. If you hear a business owner complaining that their office is unbearably hot every summer, that's a good introduction for us.”

30-Second Networking Pitch Example – Roofer

“I'm Dave from ABC Roofing. We help homeowners and commercial property owners with roofing repairs and replacements. If you hear somebody saying, ‘We've got a leak and nobody seems able to find where it's coming from,’ I'd appreciate an introduction.”

30-Second Networking Pitch Example – Window Company

“I'm Mark from ABC Windows. We supply and install replacement windows and doors for homeowners across Essex. If you hear somebody complaining that their house is cold, draughty or their windows are constantly covered in condensation, that's a useful introduction for us.”

30-Second Networking Pitch Example – Bathroom Company

“I'm Sarah from ABC Bathrooms. We design, supply and install bathrooms for homeowners across Essex. If you hear someone saying, ‘Our bathroom is dated and we don't know where to start,’ we'd be happy to help.”

30-Second Networking Pitch Example – Commercial Cleaner

“I'm Jane from ABC Cleaning. We provide commercial cleaning for offices across Essex. If you hear an office manager saying, ‘We're constantly having to complain about the cleaning,’ that's exactly the type of company we'd like to speak to.”

Referral trigger:

“We're always complaining about the cleaners.”

Commercial Cleaner Example – Reliability

“I'm Jane from ABC Cleaning. We work with offices that need a reliable cleaning service. If you hear somebody saying, ‘Our cleaners keep failing to turn up and we're fed up chasing them,’ I'd really appreciate an introduction.”

30-Second Networking Pitch Example – Tree Surgeon

“I'm Tom from ABC Tree Care. We help homeowners and commercial property managers maintain, reduce and remove trees safely. If you hear somebody saying, ‘I'm worried that tree could come down in the next storm,’ that's a good introduction for us.”

Tree Surgeon Example – Commercial

“I'm Tom from ABC Tree Care. This week, I'm particularly looking for introductions to property managers, schools and commercial sites with responsibility for maintaining multiple trees. If you know someone responsible for grounds or estates, I'd appreciate an introduction.”

30-Second Networking Pitch Example – Estate Agent

“I'm Sarah from ABC Estate Agents. We help homeowners across Brentwood sell their properties. If you hear somebody saying, ‘We're thinking about moving but don't know what our house is worth,’ that's a great introduction for me.”

Referral trigger:

“We're thinking of moving.”

30-Second Networking Pitch Example – Letting Agent

“I'm James from ABC Lettings. We help landlords who want their properties managed without constantly dealing with tenants, maintenance and administration themselves. If you hear a landlord saying, ‘Managing the property is becoming a headache,’ I'd appreciate an introduction.”

30-Second Networking Pitch Example – Mortgage Broker

“I'm David from ABC Mortgages. I help people understand their mortgage options when buying or remortgaging. If you hear somebody saying, ‘My mortgage deal ends soon and I don't know what to do,’ I'd be happy to speak to them.”

30-Second Networking Pitch Example – Financial Adviser

“I'm Sarah from ABC Financial Planning. I help business owners plan what their business and personal finances need to achieve for the future. If you hear somebody saying, ‘I've been so busy building the business I've done nothing about retirement,’ that's a good introduction for me.”

30-Second Networking Pitch Example – Solicitor

“I'm James from ABC Solicitors. I work with business owners on commercial legal matters. If you hear somebody saying, ‘We've agreed the deal but haven't got anything properly written down,’ that's a conversation I'd be happy to have.”

30-Second Networking Pitch Example – Recruitment Company

“I'm Laura from ABC Recruitment. We help growing businesses recruit people for roles they're struggling to fill themselves. If you hear an employer saying, ‘We've advertised everywhere but can't find the right person,’ that's a good introduction for me.”

Referral trigger:

“We can't find the right person.”

30-Second Networking Pitch Example – Photographer

“I'm Emma from ABC Photography. I help businesses create professional images for their websites, social media and marketing. If you hear somebody saying, ‘Our website is full of old mobile-phone photos,’ that's a good introduction for me.”

30-Second Networking Pitch Example – Graphic Designer

“I'm Sarah from ABC Design. I help established businesses whose branding no longer reflects the quality of what they provide. If you hear a business owner saying, ‘We've grown but our branding still looks homemade,’ I'd appreciate an introduction.”

30-Second Networking Pitch Example – IT Support

“I'm James from ABC IT. We provide IT support to SMEs that don't have their own internal IT team. If you hear a business owner saying, ‘Every time the computers go wrong everything stops,’ that's a good introduction for us.”

30-Second Networking Pitch Example – Cybersecurity

“I'm David from ABC Cybersecurity. We help SMEs reduce the risk of cyberattacks and data loss. If you hear a business owner saying, ‘I'm not actually sure how secure our systems are,’ that's a useful conversation for us.”

30-Second Networking Pitch Example – Insurance Broker

“I'm Sarah from ABC Insurance. I help SMEs make sure their business insurance actually reflects the risks they face today. If you hear an owner saying, ‘We've grown a lot since we last reviewed our insurance,’ I'd be happy to speak to them.”

30-Second Networking Pitch Example – Business Finance Broker

“I'm James from ABC Business Finance. We help established businesses find appropriate funding for growth, equipment and working capital. If you hear an owner saying, ‘We've got the opportunity to grow but cash is holding us back,’ that's a good introduction for me.”

30-Second Networking Pitch Example – Health and Safety Consultant

“I'm Paul from ABC Health and Safety. We help small employers understand and manage their workplace health and safety responsibilities. If you hear a business owner saying, ‘We've grown and I'm not sure our health and safety is where it should be,’ I'd appreciate an introduction.”

30-Second Networking Pitch Example – Travel Consultant

“I'm Sarah from ABC Travel. I help busy people plan holidays without spending hours comparing flights, hotels and destinations themselves. If you hear somebody saying, ‘We want a special holiday but I don't know where to start,’ I'd love an introduction.”

30-Second Networking Pitch Example – Personal Assistant

“I'm Emma from ABC PA Services. I help busy executives and business owners manage their diaries, meetings, travel and administration. If you hear somebody saying, ‘My diary is running me instead of me running my diary,’ that's a great introduction.”

Industry-Based Networking Pitch

You don't always have to focus on a problem.

You can target a specific sector.

For example:

“I'm Kim Wheatley, business coach and mentor. This month I'm particularly looking to meet owners of established construction and trades businesses in Essex with teams of five or more. If you know an electrician, builder, heating engineer or roofing company that's growing and could use additional business support, I'd appreciate an introduction.”

This helps members search a particular part of their network.

Location-Based Networking Pitch

You can also focus on geography.

For example:

“I'm Kim Wheatley, business coach and mentor. This week I'd particularly like to meet established business owners in Chelmsford. If you know someone there who's built a good business but is struggling with profitability, staff or working too many hours, I'd appreciate an introduction.”

Named-Company Networking Pitch

Sometimes the strongest request is highly specific.

For example:

“I'm Kim Wheatley, business coach and mentor. This week, rather than asking for a type of business, I'm looking for an introduction to ABC Ltd in Brentwood. If anyone knows the owner or senior management team well enough to make an introduction, I'd really appreciate a conversation after the meeting.”

There's no ambiguity.

Question-Based 30-Second Pitch

Start with a question:

“Do you know a business owner who's the first person into work, the last person out and still answering emails at 10 o'clock at night? I'm Kim Wheatley, and I help established SME owners build businesses that are less dependent on them. If somebody immediately came to mind, I'd appreciate an introduction.”

Questions can help people mentally search their network.

Story-Based 30-Second Pitch

“A business owner recently said to me, ‘I've got 12 employees but somehow I still end up doing everything.’ That's a problem I regularly help SME owners work through. So if you know someone with a growing team who still can't get away from the day-to-day business, I'd appreciate an introduction. I'm Kim Wheatley, business coach and mentor.”

Stories can make the referral situation easier to visualise.

Problem-Based 30-Second Pitch

“Being busy and being profitable aren't the same thing. I'm Kim Wheatley, and I work with SME owners who are generating plenty of work but frustrated by how little profit is left at the end. If you hear somebody saying, ‘We're flat out but there's never enough money,’ that's a great introduction for me.”

Results-Based 30-Second Pitch

You can also start with the desired outcome.

For example:

“What would an extra 5% improvement in your margins mean to your business? I'm Kim Wheatley, and I work with SME owners who want to improve profitability rather than simply chase more turnover. If you know an owner with good sales but disappointing margins, I'd appreciate an introduction.”

Avoid promising specific results you can't substantiate.

Seasonal Networking Pitches

Seasonal themes can make regular introductions more interesting.

For example:

January

“New year, new targets — but a target without a plan is just a number…”

Then connect it to your ideal referral.

Summer

“If you know a business owner who can't take a week's holiday without constantly checking their phone…”

Perfect referral trigger for owner dependency.

Christmas

“If you know a business owner looking at next year's targets and wondering how they're going to achieve them…”

The theme should support the referral message rather than distract from it.

Humorous Networking Pitches

Humour can work well if it's natural to you.

For example:

“If you know a business owner with ten employees who still believes, ‘It's quicker if I just do it myself,’ please introduce us before they employ number eleven.”

Short.

Relatable.

And still commercially relevant.

What NOT to Say in Your Networking Pitch

“Anyone”

“I'm looking for anyone who needs an accountant.”

Too broad.

Every Service

“We do bookkeeping, payroll, accounts, tax, VAT, forecasting…”

Too much information.

Generic Claims

“We offer excellent customer service.”

Not a referral trigger.

Too Much Jargon

If the room doesn't understand your terminology, they can't refer it.

No Ask

You explain everything beautifully.

Then sit down.

Tell people what you're looking for.

Bad Networking Pitch Example

“Hi, I'm John from ABC Solutions. We've been trading for 17 years and pride ourselves on offering a professional, customer-focused, bespoke and comprehensive range of solutions tailored to each individual client's requirements. We provide A, B, C, D, E and F, so if you know anybody who needs any of those services, please let me know.”

What's the referral?

It's difficult to tell.

Better Version

“I'm John from ABC Solutions. We help commercial property managers who are frustrated by unreliable contractors. If you hear a property manager saying they're fed up chasing contractors who don't turn up when promised, I'd appreciate an introduction.”

Much clearer.

How to Create Your Own 30-Second Networking Pitch

Write down the answers to these five questions:

1. Who is your ideal customer?

Be specific.

2. What problem are they experiencing?

Choose one.

3. What outcome do you provide?

Keep it simple.

4. What might they actually say?

This becomes your referral trigger.

5. What introduction do you want?

Give the room a clear action.

Now turn the answers into approximately 60–80 spoken words.

Then practise it aloud.

Don't Write for the Page – Write for the Ear

This is important.

A networking pitch is spoken.

Something that looks great written down can sound unnatural when spoken.

Read it aloud.

Remove:

• Long sentences.
• Complicated words.
• Unnecessary details.
• Anything you stumble over.

Make it conversational.

Don't Memorise Every Word

You don't necessarily need to recite it like an actor learning a script.

Know:

The opening.

The problem.

The trigger.

The ask.

Then speak naturally.

You want confidence, not robotic perfection.

Time Yourself

Thirty seconds disappears quickly.

Use your phone timer.

If the pitch takes:

52 seconds

you haven't written a 30-second pitch.

Cut it.

Aim to finish comfortably within the group's limit rather than racing through the final sentence.

Slow Down

Business owners often speak much faster when they know they're being timed.

That makes the pitch harder to understand.

Fewer words delivered clearly can be much more effective than cramming in extra information.

Change One Thing Each Week

If you're in a weekly networking group, don't reinvent everything.

Keep:

Your identity

and:

Your core positioning

consistent.

Change:

The problem

or:

The referral trigger

or:

The target industry

or:

The specific ask.

This creates consistency without becoming repetitive.

10 Referral Triggers You Could Adapt

“We're really busy but not making enough money.”

“I need more customers.”

“We're getting enquiries but nobody buys.”

“My staff bring every problem to me.”

“I can't get away from the business.”

“We're struggling to recruit.”

“Our website doesn't generate anything.”

“I don't know where the money goes.”

“We're spending money on marketing but don't know what's working.”

“We've grown but everything feels chaotic.”

These phrases are more useful than:

“Anyone looking for business services.”

Use Your Networking Group to Test Your Marketing Message

There's another benefit.

If people consistently struggle to understand your 30-second pitch, potential customers may also struggle to understand your website or marketing.

Networking gives you immediate feedback.

Watch for:

• Confused expressions.
• Questions.
• People repeating your message incorrectly.
• Which pitches generate conversations afterwards.

Use that feedback to improve your wider marketing.

Ask Someone to Repeat What You Do

Try this after several meetings:

“If someone asked what I do, what would you tell them?”

Their answer tells you whether your message is landing.

If they can say:

“Kim helps SME owners who are busy but not making enough profit.”

Great.

If they say:

“Kim does… business… something…”

you need more clarity.

Keep a Networking Pitch Bank

Create 10–20 pitches in advance.

For example:

WeekTopicReferral Trigger1ProfitBusy but not making money2SalesEnquiries but no sales3StaffProblems always come to owner4TimeWorking too many hours5Cash flowProfit but no cash6PricingAfraid to increase prices7RecruitmentCan't find good people8SystemsEverything is in owner's head9ReferralsNeed more recommendations10GrowthBusiness becoming chaotic

Now you don't need to invent something five minutes before every meeting.

Measure Which Networking Pitches Work

Track:

Pitch topic

Conversations generated

Introductions

Qualified opportunities

Customers

You may discover that certain problems consistently resonate with your network.

Use that information.

A Simple 30-Second Networking Pitch Checklist

Before your next meeting ask:

Is it under 30 seconds?

Is the ideal customer clear?

Am I talking about one main problem?

Have I used everyday language?

Is there a clear referral trigger?

Have I made a specific ask?

Could another member repeat it?

If yes, you're ready.

Remember: Your Pitch Isn't Supposed to Close the Sale

You aren't trying to get somebody to make a £10,000 purchasing decision during your 30-second introduction.

The pitch needs to create:

Recognition

and ideally:

A conversation or introduction.

That's enough.

Make Your Business Easy to Refer

The best networking pitch isn't necessarily the funniest.

Or the cleverest.

Or the most polished.

It's the one that makes somebody think:

“I know exactly who you should speak to.”

So keep it simple.

One customer.

One problem.

One trigger.

One ask.

Then next week, teach them something else.

Over time, your networking contacts develop a much stronger understanding of your business.

And that makes you much easier to refer.

Want to Get More Referrals From Business Networking?

I'm Kim Wheatley, a business coach and mentor helping SME business owners across Essex and the UK.

I help business owners make their networking and referral activity more commercially focused, including:

• Networking pitches.
• Referral triggers.
• Ideal customer definition.
• Referral requests.
• One-to-one meetings.
• Referral partnerships.
• Follow-up.
• Sales conversion.
• Networking ROI.

The objective isn't simply to sound better during your 30 seconds.

It's to help the people around you understand who you help, remember the problems you solve and recognise when they should introduce you.

Book Your Free Business Growth Accelerator Meeting

If you're spending time networking but not generating enough referrals or customers from it, let's look at why.

During a Free Business Growth Accelerator Meeting, we can discuss:

• Your current networking activity.
• Your 30-second pitch.
• Your ideal customer.
• Referral triggers.
• Referral partners.
• Introductions.
• Follow-up.
• Conversion.
• Networking ROI.

Then we can identify practical ways to make your networking activity more productive.

Book your Free Business Growth Accelerator Meeting today.

Frequently Asked Questions

What should I say in a 30-second networking pitch?

Introduce yourself, explain who you help, focus on one problem you solve, give the listener a recognisable referral trigger and finish with a clear request for an introduction.

How many words is a 30-second networking pitch?

Speaking speed varies, but roughly 60–80 words is a useful starting range for many people. Time yourself speaking naturally rather than relying solely on a word count.

What is an example of a 30-second business networking pitch?

For a business coach: “I'm Kim Wheatley. I work with established SME owners who are incredibly busy but aren't seeing enough profit. If you hear an owner saying, ‘We're busier than ever but never seem to have enough money left,’ that's a good introduction for me.”

How do I introduce myself at a networking meeting?

Give your name and business, then quickly move to who you help and the problem you solve. Avoid spending most of your available time on company history or a long list of services.

Should I use the same 30-second pitch every week?

Keep your core positioning consistent but vary the problem, story, referral trigger or target customer. Over time, this teaches regular networking contacts about the different situations in which they can refer you.

What makes a networking pitch memorable?

Specific problems, everyday customer language, short stories and clear referral triggers can make a pitch easier to remember. Clarity is generally more valuable than trying to sound clever.

What is a referral trigger?

A referral trigger is a phrase, situation or problem that indicates somebody may need your service. Teaching networking contacts these triggers helps them recognise potential introductions.

Should I mention prices in my networking pitch?

Usually not unless price is particularly relevant to your positioning or referral request. With only 30 seconds, explaining the customer, problem and referral opportunity is generally more useful.

Should a networking pitch be funny?

It can be, but humour should support rather than obscure the message. If people remember the joke but can't remember what you do or who to refer, the pitch hasn't achieved its main objective.

How do I finish a networking pitch?

Finish with a specific referral request. For example: “If you hear a business owner saying they're incredibly busy but not making enough profit, I'd appreciate an introduction.”

How do I get more referrals from networking?

Be clear about your ideal customer, teach members your referral triggers, build relationships through one-to-one meetings, make specific requests, give useful introductions yourself and follow up professionally.

Can a business coach help improve my networking pitch?

Business coaching can help clarify your ideal customer, message, referral triggers and networking strategy so the people in your network can more easily recognise and introduce suitable opportunities.